Although gastric bands are highly successful in many cases, around 80% of patients will experience unpleasant side effects such as nausea and regurgitation of food. In addition to this, those who do not adjust well to the band may have to have it removed which again means more discomfort.

The British Medical Journal has reported gastric band operations having risen from 238 a year to more than 2,543 in 2007 with an estimated 240,000 people waiting to have surgery. The NHS do offer the procedure to those who fit certain criteria but with a long waiting list, strict eligibility guidelines, a heavy price tag for those choosing to go private and a long list of potential side effects many people are looking into alternative options, one of which is gastric band hypnotherapy.

Gastric band hypnotherapy involves the use of hypnotherapy, neuro linguistic programming (NLP) and cognitive behavioural therapy (CBT) techniques to convince individuals that they have had a gastric band fitted but without the fears, risks, cost and side effects of going through the actual surgical procedure.